Fostering customer-focused collaboration for social media teams of teams

Introduction

As once Crag Larman was saying: “culture follows structure”. Research shows, that this sentence applies to all organizations and domains. Based on common agile values & principles and small, holistic teams and teams of teams, organizations are proven more able to make fast decisions and act more customer-centric. Sufficient, self-managed teams and teams of teams also foster alignment of the individuals as well as worker happiness & customer happiness as Daniel Pink points out in his book…