Fostering customer-focused collaboration for social media teams of teams
Introduction
As once Crag Larman was saying: “culture follows structure”. Research shows, that this sentence applies to all organizations and domains. Based on common agile values & principles and small, holistic teams and teams of teams, organizations are proven more able to make fast decisions and act more customer-centric. Sufficient, self-managed teams and teams of teams also foster alignment of the individuals as well as worker happiness & customer happiness as Daniel Pink points out in his book Drive.
According to Scrum@Scale, a minimal viable bureaucracy (MVB) helps to foster cross-team collaboration as well as sufficient stakeholder integration. Through this, an organization speeds up and improves its quality & creativity by focusing on its employees' & customers' needs in their specific context and for their specific problems.
The following article comprises a holistic view of a team of teams for social media to provide high-quality content for their customers in the finance domain. The company has around 800 employees and currently, around 62 bloggers, which work in five teams, see figure 1.
